1. The media plays a crucial role in modern society. In its various forms it relays information to the public, and helps communities keep up to date with current events from around the world. Additionally, the media serves as a link between the world’s governments and its citizens, by informing the latter of the policies and practices of the former. This information helps the public to participate in civil society and in the political processes. Consequently, the media not only has enormous potential to influence perceptions and to sway opinions, but arguably also to shape events.
  2. Mass media is a powerful force in forming our perception of reality. The recent technological developments have brought profound changes to the way we access and consume news. Today every person connected to the Internet can post information, pictures, videos and comments which can go viral. This means that they can potentially reach millions of people around the world and influence their attitude to a given issue. The digital revolution can empower but this power comes with great responsibility. In various parts of the OIC Member States and neighboring countries young people face different challenges related to media literacy, i.e. exposure to media bias, hate speech, cyberbullying, grassroots xenophobia propagated by media and social networks.
  3. This camp will be opportunity for these young people to learn skills and develop enthusiasm for media participation and therefore represent their own sense of community, identity, language and culture. It also allowed them to speak to their peers and learn how to create media that is relevant, informative, entertaining, unique, engaging and accessible.